GOMOBILE ADVERTISING TAKES TOP EX AWARD AMONGST EVENT GIANTS IN NATIONAL COMPETITION

SEATTLE, WA - April 28th, 2009

GoMobile® Advertising, a nationally recognized and award-winning mobile billboard advertising and experiential marketing company has won top prize, the coveted EX Award in their category at the 2009 national competition.  The nod comes just weeks after a Gold ADDY® Award win in the American Advertising Federation's regional competition, where they will compete at nationals in early May.  GoMobile® Advertising took first place at the EX Awards in the vehicle design category for their work with Miller Chill, creating two mobile Cuban lounges designed to promote the salt and lime-infused beverage to the public last summer. 

"Winning the EX Award is especially thrilling for us because the contest is judged by our colleagues in the brand marketing and event industry," said Chris Schuler, President of GoMobile® Advertising.  "It's an honor to be recognized amongst companies of this magnitude for our work with Miller Chill and we look forward to generating this same type of excitement again and again for our clients."

GoMobile® Advertising's winning campaign, designed to introduce Miller Chill to the Seattle and Portland markets while increasing engagement time, featured two identical multimedia vehicles that were transformed into complete Cuban beach lounges.  The nightclubs were showcased through the vehicles' transparent walls and were complete with palm trees, sandy beach floors, standing bars with thatched roofs, seating areas with sun umbrellas, patio lighting, and buckets of ice-cold Miller Chill.  Cuban music blasted through six-speaker sound-systems to complete the vibe.  The vehicles were completely wrapped in the Miller Chill brand and also utilized scrolling mobile billboards to further familiarize the public with the product.  To view a case study of the campaign, click here.

Event Marketer magazine's seventh annual Ex Awards is the preemptive event marketing award honoring excellence in event and experiential programs in 2008.  The EX Award Gala was held in Chicago on April 27th.