SEATTLE - GoMobile Advertising, LLC (GMA) the home of In Your Face Advertising, delivered a vehicle to its first international client this week as part of a expansion plan to provide scrolling mobile billboard technology to major markets throughout the United States and internationally. Considering that GoMobile Advertising launched in the Seattle market with a prototype vehicle on October 1, 2005 – just over 5 months ago, the speed at which this exciting out-of-home marketing opportunity is catching on is incredible.
“We are very pleased at the response from both local advertisers and business marketing entrepreneurs from across the country and now internationally,” says Chris Schuler, President of GMA. “Just in the past few weeks we have taken calls from Ireland, South Africa, Mexico City, plus 15 other markets in the US – the response has been incredible!”
“We are excited about the GoMobile Advertising concept and providing Ontario businesses a creative solution to help them break through the media clutter with geographically targeted messages” says William Kozma, President of GoMobile Media, Canada. We’ve already sold several billboards to clients who are finding that mobile advertising makes sense.”
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GoMobile has been working very hard to make this advertising medium work in the Seattle market to show our national and international vehicle sales clients that this advertising concept works. In January and February the vehicle was 100% full after only starting the route 90 days earlier. GoMobile has ordered another vehicle to handle the additional sales load which is all part of the master plan.
“Green means GO! As in GoMobile Advertising, says Schuler, referring to a map above his desk containing green and yellow pins. “A yellow pin represents an inquiry, a green pin represents a new market opening up with a GoMobile Vehicle, says Schuler, who recently had to go buy a World map!
“From a sales standpoint we offer the client unprecedented access to today’s busy commuter, going exactly where the consumer is,” says Schuler. “We’re not tied to a certain bus route allowing us to continually target high-traffic areas such as shopping malls and special events, but even more importantly reach the consumer just as they are about to make a purchase decision.
