First Scrolling Mobile Billboard Vehicle in Washing State
SOLD-OUT in 90 Days
GoMobile Advertising Plans Roll-Out in Tacoma
SEATTLE- GoMobile Advertising, LLC (GMA) the home of In Your Face Advertising has just sold out its first scrolling mobile billboard vehicle in just over 90 days. This support from local advertisers is creating demand for GMA’s second vehicle which is scheduled to arrive in February and will provide this unique out-of-home advertising opportunity to businesses serving Tacoma and the South Puget Sound Region.
“We’re very pleased at the response from local advertisers,” says Chris Schuler, President of GMA. “We are filling a niche for advertisers and they tell us we are generating results.”
What are scrolling mobile billboards? Imagine watching a baseball game and you notice a sign behind home plate scroll from one advertiser to another during the game. Now imagine taking that sign and enlarge it to fit a large vehicle. The GMA scrolling system consists of eight billboards that scroll up and down behind a glass window on each side of the GMA vehicle for a total of 24 billboards. The billboards are made of long-lasting vinyl and are designed to scroll every six seconds. Add backlighting, a carefully choreographed strategic route designed to generate the most impressions possible and you begin to understand just how scrolling mobile billboards work.
Recently, NPR (National Public Radio) did a story on mobile billboards concluding that “With TiVo and satellite radio growing in popularity, advertisers are increasingly heading outdoors to reach their target audiences spending $5.8 billion on outdoor ads in 2004 alone…and they're no longer relying solely on highway signs to attract attention. Mobile billboards patrol the streets of both small cities and major metropolitan areas.”
“We are encouraged by the response, says Mike Seifert, VP of Sales for GMA. “The consumer and advertising feedback has been positive. This medium compliments traditional print, yellow page ads, direct mail, radio and TV campaigns,” says Seifert. “Our clients are happy and they’re letting everyone know.”
In a recent interview with the Washington Business Weekly, Lia Chiarelli the Associate Director of Marketing for the Pacific Northwest Ballet said of GoMobile Advertising:
“We had patrons of the Pacific Northwest Ballet on the phone telling us they had seen our cute truck. That was great to hear. It benefited PNB by raising our awareness during the Nutcracker, our biggest advertising campaign of the year,” she said.
In the latest issue of Bizillion Magazine, Ken Huttman, CEO of Autoexpressusa.com said: “GoMobile Advertising has been the biggest targeted lead generator of any advertising we have done for our new www.autoexpressusa.com website. Being in front of our potential customers with in your face advertising has worked for us, I would recommend it to any business and I have!”
All of the GMA vehicles use GPS (Global Positioning Satellite) technology to provide exact route and location information to prospective clients. “At any given time, a client can log onto our website and see exactly where their advertising message is located,” says Seifert. “GPS provides the opportunity to not only assure our clients that their message is seen, it also provides our drivers with detailed turn-by-turn routing information for the best calculated viewing opportunities.”
The company also uses BioDiesel to power the GMA fleet. “All of our advertising vehicles will operate on BioDiesel, a fuel that is produced from domestic, renewable resources such as soybeans,” says Christian Gerling, GMA’s VP of Operations. “It was important for GoMobile Advertising to embrace a better way to operate these advertising vehicles and together with the BioDiesel industry we hope to promote this new clean burning fuel.”
The principals of GMA have a combined total of 55 years in the advertising and marketing business. Chris Schuler and Mike Seifert are both advertising industry veterans with senior management roles at both Viacom, Inc. and Tribune Broadcasting. Christian Gerling has owned his own Seattle based event marketing and promotion business since 1999 and prior to that managed in-house advertising agencies for both the Tacoma Dome and Detroit’s Olympia Entertainment, a division of Little Caesars, Inc.
In addition to selling advertising on the GMA fleet, GoMobile is proud of its association with area non-profits such as the Partnership for a Drug Free America and Volunteers of America. We are looking to more opportunities for Non-Profits as we expand our vehicle fleet.
“From a sales standpoint we offer the client unprecedented access to today’s busy commuter, going exactly where the consumer is,” says Schuler. “We’re not tied to a certain bus route allowing us to continually target high-traffic areas such as shopping malls and special events, but even more importantly the flexibility to reach the consumer just as they are about to make a purchase decision.”
