HOUSTON - The Texas Dow Employees Credit Union (TDECU), a not-for-profit financial cooperative with over 125,000 members is kicking off the launch of a new advertising campaign dubbed “Young & Free” with a college campus tour to search for the program’s spokesperson.

Young & Free, a financial management package being offered to banks around the country, hopes to transform the credit union industry by engaging young people towards effectively managing their money.  Texas youth aged 19-25 may audition for the “Young & Free Spokesperson” position at events where a mobile showroom truck courtesy of GoMobile Advertising will be touring.

GoMobile’s most intricate and thrilling campaign to-date was designed to engage the hard-to-reach 19-25 demographic by creating a “festival on wheels.”  The display includes seven flat panel TVs, an eight speaker surround sound system which blasts a hip playlist, a Guitar Hero competition setup, wireless microphones and brand ambassadors.  Participants are invited to compete in Guitar Hero and enter to win grand prizes including an XBOX 360.  In addition, they learn about the benefits of managing their money at TDECU.

“This campaign has allowed us to really flex our muscle in terms of just how many captivating elements we can include in our mobile event vehicle.  It’s all about prolonging the audience’s engagement with the brand, and with this vehicle, there are so many cool elements - nobody will want to leave!” said GoMobile Network President Mike Seifert.

GoMobile’s partnership with Young & Free will extend to Alberta, Canada in their next launch set for mid-September.