We will open the book.  Its pages are blank.  We are going to put words on them ourselves.  The book is called Opportunity and its first chapter is New Year’s Day.

~Edith Lovejoy Pierce

Happy New Year from GoMobile Advertising!  May 2009 bring you continued happiness and success!

-GoMobile Advertising Staff

I was with the Nut Truck at the Seahawks game this past weekend.  Even though we’ve had a rough season, our fans are the best in the nation!  Not only do they love their ‘Hawks, they love the Nut Truck!  I was passing out candy canes and collecting donations for Northwest Harvest for our “Feed the Nutcracker, Feed the Community” campaign with the truck, and a man and his wife came up and while donating, said “I have seen this truck for 3 years now and it is always a memorable reminder that the Holidays are near!”  It’s comments like this that make me realize how powerful the truck is.  It sticks in peoples’ minds like no other advertising can!

- Carol

Pacific Northwest Ballet and GoMobile Advertising collected canned food and over $600 in cash donations at the Macy’s Holiday Parade for Northwest Harvest.

The economy may be suffering, but American shoppers are still finding room in their hearts and their wallets to donate to a good cause this holiday season.  With 35% more families visiting food banks this year, the call for donations has never been more urgent, and Seattle shoppers helped answer that call during the Macy’s Holiday Parade on November 28th.

Throughout the day, Pacific Northwest Ballet, GoMobile Advertising and event staff donated by AC Model and Talent raised over $600 in cash donations through their “Feed the Nutcracker, Feed the Community” food drive.  Canned and non-perishable food was also collected, with all contributions benefiting Northwest Harvest.   The “Feed the Nutcracker, Feed the Community” food drive has been collecting donations at local grocery stores and events in the greater Seattle area since mid-November.

This Saturday, December 6th, the Nut truck will be attending KING 5’s Home Team Harvest Food Drive.  The Nut truck will be at Tacoma Mall from 7am-9am, Northgate Mall from 10am-12pm and Everett Mall from 1pm-3pm accepting non-perishable and canned food as well as cash donations, all benefiting Northwest Harvest.

For a full list of upcoming donation events or more information, visit PNB.org.

I’ve been employed by GoMobile Advertising for over a year, and during this year I’ve noticed one constant: we are well received.  Everywhere the trucks go people smile, and they seem to make people happy.  I’m not sure why, but I’m glad to be a part of it.

Miles of Smiles,

Wade (Rambo)

SEATTLE – There’s no greater gift than a magical memory and no holiday entertainment quite like Nutcracker. Pacific Northwest Ballet has brought this cherished Stowell/Sendak classic ballet to the Northwest for 25 years and to celebrate, they’ve brought the joy of Nutcracker to the streets with a 3-D mobile display courtesy of GoMobile Advertising.

The “Nut truck” features an enchanting excerpt of Maurice Sendak’s storybook world, complete with stage lighting and characters, while some of Nutcracker’s most memorable music plays to watching crowds through an external sound system.  The truck will be seen at events around King County to bring cheer to families as well as awareness of Pacific Northwest Ballet’s 2008 Nutcracker season that is now underway.

To give back to the community that has supported Nutcracker for 25 years, Pacific Northwest Ballet has teamed with Northwest Harvest, GoMobile Advertising, and Industry Graphics for a food drive coined “Feed the Nutcracker, Feed the Community”. “The creative forces at GoMobile have expertly transformed our Nut Truck into a roving collection site for NW Harvest. This unique collaboration has expanded our collection efforts for NW Harvest, while offering great discounts on Nutcracker tickets–clearly a perfect partnership!” said Lia Chiarelli, PNB’s Associate Director of Marketing and Communications.

Giant Nutcracker bins will be at local grocery store events as well as Northwest Harvest events and the Macy’s Holiday Parade on Friday, November 28th to collect food for local families in need.  Upcoming events include:

Albertsons Mercer Island

November 21, 2008 from 4pm to 7pm
2755 77th Ave SE
Mercer Island, WA 98040

Tackle Hunger with Seattle Seahawks 12pm-2pm
November 23, 2008 game starts at 1:15pm

Macy’s Holiday Parade
November 28, 2008 8am-7pm

Westlake Center & Pacific Place

Look for the Mice & Nutcracker Bins!

Safeway Coldcreek

December 4, 2008 4pm-7pm
6911 Coal Creek Pkwy SE
Newcastle, WA 98052

Home Team Harvest with KING 5

December 6, 2008
NORTHGATE MALL

Corner of Northgate Way & 5th NE
in the Northgate Mall parking lot
10AM-12PM
EVERETT MALL
1402 SE Everett Mall Way
1PM-3PM

Broadway QFC
December 12, 2008 4pm-7pm
523 E. Broadway
Seattle, WA 98102

Shanty Cafe Holiday Fundraiser
December 16, 2008 Until 3pm

Adventures in Bellevue with the IKEA Teen Truck

8:15am – While stopped in downtown Bellevue, I noticed a car pass ever-so-slowly by the IKEA Teen display.  I waved as I always do, and he turned the corner.  Minutes later, the same car passed by again, this time with a camera out the window, taking pictures of the display!  We love this stuff!

12:30pm – I was passing Interlake High School when a group of about 20 students waiting at the bus stop saw the vehicle and display.   They all let out a big roar when they saw the IKEA truck coming and cheered as it passed – that was really great!

-Henry

I’ll admit: When I was told I’d be driving a static billboard campaign, I was a skeptic as to how effective it would be.  Added to that the fact that the campaign is a controversial energy initiative, and I knew it would be quite a ride.  After witnessing the reactions I have gotten, both positive and negative (toward the initiative) I’m no longer a skeptic.  This is the first campaign where I can park the truck for 5 minutes, even in a vacant lot, and have people pull up wanting to debate with me.  I believe the colors and the size of the lettering on these banners are key factors.  In conclusion, I think mobile advertising would be quite effective for a political candidate…

-Wade

Everyone loves a winner.

The GoMobile/AT&T cash truck is just that: a winner.  David, the manager of the Everett Mall AT&T store said, “I believe this is the best promotion we’ve had!  And if not the best, the most fun!”

That sounds like a win/win to this old soldier.

Miles of Smiles,

Rambo (Wade)

My name is Terry and I work at GoMobile – where it never ceases to amaze me the significance that teamwork can have on an event.  I have countless stories of successful events that have come as a direct result of everyone here working together eagerly to make it happen, and a couple weekends ago was no exception.

Labor Day weekend I was helping at our IKEA event at the Seattle Center.  We were passing out the 2008 edition of the ever-popular IKEA yearly catalog, so understandably there were TONS of people around the truck, taking pictures with the set (so cool), taking catalogs, and asking where the nearest IKEA store is (Renton, FYI).  We were pretty swamped, but it was a lot of fun and everyone was doing a really great job.

We had some serious teamwork going on in this event.  Leonard, Wade & Carol (GoMobile drivers who helped at the event) were snapping pictures of IKEA fans in front of the truck display and even a model from another campaign of ours happened to be in the area and helped us with catalog distribution.  It’s great when the whole team pitches in to promote a campaign.

The IKEA event was a complete success and we couldn’t have done it without our dedicated drivers and event staff.  Now, on to the next!

-Terry

HOUSTON – The Texas Dow Employees Credit Union (TDECU), a not-for-profit financial cooperative with over 125,000 members is kicking off the launch of a new advertising campaign dubbed “Young & Free” with a college campus tour to search for the program’s spokesperson.

Young & Free, a financial management package being offered to banks around the country, hopes to transform the credit union industry by engaging young people towards effectively managing their money.  Texas youth aged 19-25 may audition for the “Young & Free Spokesperson” position at events where a mobile showroom truck courtesy of GoMobile Advertising will be touring.

GoMobile’s most intricate and thrilling campaign to-date was designed to engage the hard-to-reach 19-25 demographic by creating a “festival on wheels.”  The display includes seven flat panel TVs, an eight speaker surround sound system which blasts a hip playlist, a Guitar Hero competition setup, wireless microphones and brand ambassadors.  Participants are invited to compete in Guitar Hero and enter to win grand prizes including an XBOX 360.  In addition, they learn about the benefits of managing their money at TDECU.

“This campaign has allowed us to really flex our muscle in terms of just how many captivating elements we can include in our mobile event vehicle.  It’s all about prolonging the audience’s engagement with the brand, and with this vehicle, there are so many cool elements – nobody will want to leave!” said GoMobile Network President Mike Seifert.

GoMobile’s partnership with Young & Free will extend to Alberta, Canada in their next launch set for mid-September.