ADDY Award Update!
Monday, April 20th, 2009
As announced a couple blog posts down, as well as all over our website and the internet community as a whole (we hate secrets), we won a Silver ADDY Award for our Miller Chill campaign at last month’s local competition put on by the AAF. Well, we just got word a couple days ago that at the regional competition (competing against five states in the Pacific Northwest), we won another ADDY…
And this time it’s GOLD!
You should have seen us in the office when we heard. Ryan, our Marketing Director, literally jumped from his chair, arms flailing, and he and I ran into Chris’ office like a couple of 5-year olds (which actually isn’t uncharacteristic of us). In other words, we’re all really excited. From here, we’ll go on to the National competition held in the other Washington (DC) on May 8th and 9th.
The Miller Chill Cuban Lounge campaign was an outstanding display that the team worked painstakingly on, so we kinda feel like proud parents of an honor student right now (look out for our “Our beer campaign can beat up your beer campaign” bumper stickers soon). To check out a case study of the campaign, click here.
And cross your fingers for us!
-Jamie, Marketing Associate




As it turns out, all of the blood, sweat and tears (and late nights drinking Miller Chill) paid off! Nearly a year after putting together the multi-market campaign for Miller Chill, we have something to show for it, aside from the millions of impressions and interactive experiences garnered for Miller throughout last spring and summer.