With fall approaching, loyal college football fans are eagerly anticipating the start of the 2008 season.  To create excitement and promote ticket sales, GoMobile Advertising has teamed up with the University of Washington’s own Husky football for an exclusive and shared billboard scrolling campaign.

The billboards feature breathtaking creative that allows passersby to feel as if they are face-to-face with a gnarly Husky football player ready to pounce.  To further the anticipation of the 2008 Husky football season, GoMobile’s signature scrolling mobile billboard vehicle will be blasting traditional UW fight songs, including “Bow Down to Washington”, “Victory for Washington” and UW marching band hits like the ever-popular “Tequila!”.  With the first game of the season against long-time rival Oregon rapidly approaching, die-hard Washington fans can bask in the ambiance of being at a real game in the meantime with GoMobile Advertising.

To check out the 2008 Husky Football season lineup & buy tickets, click here.

I was sorting through some papers in the office and found a couple notes that I thought I’d share.  Back in April we held the 2nd annual GoMobile Affiliate Conference here in Seattle and were thrilled with the positive reaction of all the attendees.  The three day conference included a cruise on Seattle’s Puget Sound with dinner and drinks, and guest speakers Jim Copacino and Betti Fujikado of Copacino + Fujikado, a national award winning advertising firm.  They had an outstanding presentation and had some truly valuable information for us, which we all sponged up eagerly.

Thanks to everyone who attended and made the Affiliate Conference such a success and we look forward to seeing you all next year!  On to the letters:

“There are no words to express our thanks for the way we were treated during our brief stay.  So many topics were covered in a short period of time, but team “GoMobile” covered them with a great deal of attention.  You made us feel that there is such a thing as “team work” without losing individuality.  On behalf of Pilar, Eric and myself I want you to know that you and your team made the impossible become possible in a very short period of time.” – Mike Amengual, Future 2000 Corp.

“Just a quick note to say thank you for the awesome job you all did hosting the affiliate conference.  It was a delight to see each of you again and to meet all the fine affiliates you have attracted from around the nation.  Best wishes to everyone for great continued success and thanks again!” – Dennis Anderson, Anderson Mobile Media

SEATTLE – Furniture giant IKEA takes another step in promoting environmentally conscious living in their latest campaign “Live Small in a Big Way” which offers fun, economical solutions to small space living.  The campaign utilizes experiential marketing, including a mobile 3D showroom that began touring the streets of Seattle beginning July 14th.

The campaign, which began just in time for college-bound students to start planning their dorm décor, features a complete room display as well as mobile billboards.  Echoing its environmental undertones, the alternative campaign runs entirely on GoMobile’s BioDiesel-fueled trucks.  The entire room showcases furniture that can be incorporated into petite spaces, acting as a mobile idea-book for consumers.

“Live Small in a Big Way” marks the sixth campaign partnership for IKEA and GoMobile Advertising to date, with past promotions including IKEA’s new Teen Zone, as well as their infamous Twice Yearly Sale.  “IKEA has always been about getting the most for your money, and this campaign physically shows how far that money can take you in designing a room around a small space,” says IKEA Advertising Manager Carol Merry.

The IKEA campaign began July 14th and wraps up July 26th.