On June 9th, 2008, a brand new intern (now Marketing Associate) named Jamie launched GoMobile’s Market Pulse blog, intending to use it as a two-way conversation about our recent experiential campaigns.
Since then, Market Pulse has turned into a regularly updated outlet for all things GoMobile. We’ve taken you with us to Washington D.C. for a live look at our National EX Award win, brought you on ride-alongs with our wonderful vehicle operators courtesy of our Driver’s Blogs and even given you an uncensored look into our souls. (How much better can it get?!)
All in all, we love Market Pulse because it allows us to connect directly with readers & clients in an informal atmosphere and engage in healthy conversation about the outdoor advertising world. We get excited to read your comments and they continue to inspire our creative work.
For our one year Blogoversary, the staff at GoMobile would like to say thank you for following us along our experiential journey and invite you to continue to let us engage you (and occasionally indulge ourselves.) Here’s to many, many more years of campaigns cool enough to share with the world!
Event Marketer magazine’s EX Awards were on Monday night, it’s now Wednesday afternoon and my body is just now returning to homeostasis (which tells you what a great event it was). It was an excellent experience for Chris (President of GoMobile) and I to be able to rub elbows with a lot of our fellow event & experiential marketing industry colleagues and be recognized for the efforts we’ve made in creating a niche in this industry. We were nominated for the Best Vehicle Design category for our mobile marketing campaign with Miller Chill last summer, and I would tell you what happened next, but I made a video blog during the event so you can see it all for yourself.
So yeah, we won the EX Award! We are thrilled, especially because the EX Award is judged completely by event marketing colleagues who know the industry. Special thanks to Chip Berry from Event Marketer magazine for encouraging us to attend, it was well worth our time!
Durability and dependability are terms that have become synonymous with the GoMobile name, but we think it’s about time another word is added to the mix: sustainability. Our green efforts are not something we parade around, but we like our affiliates, potential affiliates & clients to know what we’re up to on the green front.
Since day one, we’ve offered mobile advertising vehicles that run on BioDiesel fuel. If you’re unfamiliar with the difference between BioDiesel and regular gasoline, take a look at this:
A study done by the U.S. Department of Energy and the U.S. Department of Agriculture found that BioDiesel reduced net CO2 emissions by 78%. This is in part due to the fact that the raw materials (plants) used to produce BioDiesel help to recycle the CO2 emissions from the finished product. In addition, the exhaust emissions of sulfur oxides and sulfates (major components of acid rain) from BioDiesel are essentially eliminated compared to traditional diesel. Source.
A staggering fact: Americans throw away over 195 million tons of trash per year. When a campaign is over, we store old billboards in our warehouse to recycle for future campaigns instead of tossing them. In addition, we work with the leader in billboard and banner production, BannerGalaxy and their PriorLife program, which recycles campaign billboards into custom tote bags, wallets and messenger bags. We’re always researching new and innovative ways to continue to operate using sustainable practices and encourage our affiliates to do the same. Stay tuned for more upcoming projects that do just that.
SEATTLE – When Goodwill Industries decided to launch a new store on the hippest street in Seattle’s University District, VP of Development and Communications Catherine McConnell knew they had to get the attention of the 18-22 year olds who frequent the street known as simply “The Ave”. That meant ditching the typical clean, white walls for burnt red and army green, and organizing the store to fit the choosy demographic. Dresses are sorted by decade rather than length/color to complement 1980’s dance parties and 1950’s cocktail hours, and an entire section is devoted to western-style shirts, boots and hats to make that Halloween costume even easier to assemble. Another difference is the bold statement above the cash registers reminding customers that they’re shopping for a good cause. In 2007, Goodwill Industries served over 1 million people through employment and training programs with the 1.9 billion dollars in funds from over 2,000 retail stores across the country.
To market the new location, Goodwill turned to GoMobile Advertising, an experiential marketing company specializing in outdoor and event marketing. Together they created a 3D mobile showroom that will travel around the University District announcing the store beginning January 13. The interior of the glass-walled truck features fashion-forward outfits with pieces from Burberry and United Colors of Benetton, all found at local Goodwill stores. The declaration “Not Your Mom’s Goodwill” is printed on each side of the display to differentiate Goodwill On The Ave from other locations. “This mobile showroom can be likened to owning a window display that spans The Ave in its entirely. That kind of exposure will help introduce this unique Goodwill to the public in a fun way”, said GoMobile President Chris Schuler.
The “Not Your Mom’s Goodwill” campaign will wrap up on January 28th.
We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity and its first chapter is New Year’s Day.
~Edith Lovejoy Pierce
Happy New Year from GoMobile Advertising! May 2009 bring you continued happiness and success!
I was with the Nut Truck at the Seahawks game this past weekend. Even though we’ve had a rough season, our fans are the best in the nation! Not only do they love their ‘Hawks, they love the Nut Truck! I was passing out candy canes and collecting donations for Northwest Harvest for our “Feed the Nutcracker, Feed the Community” campaign with the truck, and a man and his wife came up and while donating, said “I have seen this truck for 3 years now and it is always a memorable reminder that the Holidays are near!” It’s comments like this that make me realize how powerful the truck is. It sticks in peoples’ minds like no other advertising can!
I’ve been employed by GoMobile Advertising for over a year, and during this year I’ve noticed one constant: we are well received. Everywhere the trucks go people smile, and they seem to make people happy. I’m not sure why, but I’m glad to be a part of it.
The GoMobile/AT&T cash truck is just that: a winner. David, the manager of the Everett Mall AT&T store said, “I believe this is the best promotion we’ve had! And if not the best, the most fun!”
My name is Terry and I work at GoMobile – where it never ceases to amaze me the significance that teamwork can have on an event. I have countless stories of successful events that have come as a direct result of everyone here working together eagerly to make it happen, and a couple weekends ago was no exception.
Labor Day weekend I was helping at our IKEA event at the Seattle Center. We were passing out the 2008 edition of the ever-popular IKEA yearly catalog, so understandably there were TONS of people around the truck, taking pictures with the set (so cool), taking catalogs, and asking where the nearest IKEA store is (Renton, FYI). We were pretty swamped, but it was a lot of fun and everyone was doing a really great job.
We had some serious teamwork going on in this event. Leonard, Wade & Carol (GoMobile drivers who helped at the event) were snapping pictures of IKEA fans in front of the truck display and even a model from another campaign of ours happened to be in the area and helped us with catalog distribution. It’s great when the whole team pitches in to promote a campaign.
The IKEA event was a complete success and we couldn’t have done it without our dedicated drivers and event staff. Now, on to the next!
HOUSTON – The Texas Dow Employees Credit Union (TDECU), a not-for-profit financial cooperative with over 125,000 members is kicking off the launch of a new advertising campaign dubbed “Young & Free” with a college campus tour to search for the program’s spokesperson.
Young & Free, a financial management package being offered to banks around the country, hopes to transform the credit union industry by engaging young people towards effectively managing their money. Texas youth aged 19-25 may audition for the “Young & Free Spokesperson” position at events where a mobile showroom truck courtesy of GoMobile Advertising will be touring.
GoMobile’s most intricate and thrilling campaign to-date was designed to engage the hard-to-reach 19-25 demographic by creating a “festival on wheels.” The display includes seven flat panel TVs, an eight speaker surround sound system which blasts a hip playlist, a Guitar Hero competition setup, wireless microphones and brand ambassadors. Participants are invited to compete in Guitar Hero and enter to win grand prizes including an XBOX 360. In addition, they learn about the benefits of managing their money at TDECU.
“This campaign has allowed us to really flex our muscle in terms of just how many captivating elements we can include in our mobile event vehicle. It’s all about prolonging the audience’s engagement with the brand, and with this vehicle, there are so many cool elements – nobody will want to leave!” said GoMobile Network President Mike Seifert.
GoMobile’s partnership with Young & Free will extend to Alberta, Canada in their next launch set for mid-September.
Event Marketer magazine’s EX Awards were on Monday night, it’s now Wednesday afternoon and my body is just now returning to homeostasis (which tells you what a great event it was). It was an excellent experience for Chris (President of GoMobile) and I to be able to rub elbows with a lot of our fellow event & experiential marketing industry colleagues and be recognized for the efforts we’ve made in creating a niche in this industry. We were nominated for the Best Vehicle Design category for our mobile marketing campaign with Miller Chill last summer, and I would tell you what happened next, but I made a video blog during the event so you can see it all for yourself.
Durability and dependability are terms that have become synonymous with the GoMobile name, but we think it’s about time another word is added to the mix: sustainability. Our green efforts are not something we parade around, but we like our affiliates, potential affiliates & clients to know what we’re up to on the green front.
Since day one, we’ve offered mobile advertising vehicles that run on 
The interior of the glass-walled truck features fashion-forward outfits with pieces from Burberry and United Colors of Benetton, all found at local Goodwill stores. The declaration “Not Your Mom’s Goodwill” is printed on each side of the display to differentiate Goodwill On The Ave from other locations. “This mobile showroom can be likened to owning a window display that spans The Ave in its entirely. That kind of exposure will help introduce this unique Goodwill to the public in a fun way”, said GoMobile President Chris Schuler.
My name is Terry and I work at GoMobile – where it never ceases to amaze me the significance that teamwork can have on an event. I have countless stories of successful events that have come as a direct result of everyone here working together eagerly to make it happen, and a couple weekends ago was no exception.
GoMobile’s most intricate and thrilling campaign to-date was designed to engage the hard-to-reach 19-25 demographic by creating a “festival on wheels.” The display includes seven flat panel TVs, an eight speaker surround sound system which blasts a hip playlist, a Guitar Hero competition setup, wireless microphones and brand ambassadors. Participants are invited to compete in Guitar Hero and enter to win grand prizes including an XBOX 360. In addition, they learn about the benefits of managing their money at TDECU.