As announced a couple blog posts down, as well as all over our website and the internet community as a whole (we hate secrets), we won a Silver ADDY Award for our Miller Chill campaign at last month’s local competition put on by the AAF.  Well, we just got word a couple days ago that at the regional competition (competing against five states in the Pacific Northwest), we won another ADDY…

And this time it’s GOLD!

You should have seen us in the office when we heard.  Ryan, our Marketing Director, literally jumped from his chair, arms flailing, and he and I ran into Chris’ office like a couple of 5-year olds (which actually isn’t uncharacteristic of us).  In other words, we’re all really excited.  From here, we’ll go on to the National competition held in the other Washington (DC) on May 8th and 9th.

The Miller Chill Cuban Lounge campaign was an outstanding display that the team worked painstakingly on, so we kinda feel like proud parents of an honor student right now (look out for our “Our beer campaign can beat up your beer campaign” bumper stickers soon). To check out a case study of the campaign, click here.

And cross your fingers for us!

-Jamie, Marketing Associate

GoMobile Advertising was recently asked to answer a set of questions about our event marketing experiences in 2008 by Event Marketing Magazine’s EX Awards, for which we were recently announced as finalists.  The EX Awards competition honors the best of the best in event marketing each year, and we were thrilled to be chosen for our Miller Chill campaign in 2008.  We wanted to share our video responses with you as a sneak peek before they’re shown at the EX Award Ceremony on April 24th.

As you can see, we keep it pretty lighthearted in the office, but when it comes down to it, we’re obsessed with experiential and event marketing and we live for creating unforgettable brand experiences for consumers.  Enjoy!

Question 1: What Inspires You?

Question 2: What Were Your Biggest Challenges in 2008?

Question 3: How Do You Do More With Less?

As it turns out, all of the blood, sweat and tears (and late nights drinking Miller Chill) paid off!  Nearly a year after putting together the multi-market campaign for Miller Chill, we have something to show for it, aside from the millions of impressions and interactive experiences garnered for Miller throughout last spring and summer.

Out of over 400 entries, we were chosen as the silver award winner in the Vehicle Design category for our local Seattle ADDY awards.  So, our entries will head to Spokane next week to be judged for regionals.

The awards show was last Friday, and it was a blast.  Seattle does some really creative work!  We were honored to be there, humbled with our single award amidst some giant agencies taking home armfuls.

But we are also proud to say that we are the only media company (non-agency) with winning work.  I guess there aren’t a lot of media companies doing creative work that could compete at an agency level.

Anyway, congrats to all of the agencies that took home awards!  You guys do great work; keep making Seattle proud; let’s make it a city to be recognized amidst the international advertising community!

-Ryan

HOUSTON – The Texas Dow Employees Credit Union (TDECU), a not-for-profit financial cooperative with over 125,000 members is kicking off the launch of a new advertising campaign dubbed “Young & Free” with a college campus tour to search for the program’s spokesperson.

Young & Free, a financial management package being offered to banks around the country, hopes to transform the credit union industry by engaging young people towards effectively managing their money.  Texas youth aged 19-25 may audition for the “Young & Free Spokesperson” position at events where a mobile showroom truck courtesy of GoMobile Advertising will be touring.

GoMobile’s most intricate and thrilling campaign to-date was designed to engage the hard-to-reach 19-25 demographic by creating a “festival on wheels.”  The display includes seven flat panel TVs, an eight speaker surround sound system which blasts a hip playlist, a Guitar Hero competition setup, wireless microphones and brand ambassadors.  Participants are invited to compete in Guitar Hero and enter to win grand prizes including an XBOX 360.  In addition, they learn about the benefits of managing their money at TDECU.

“This campaign has allowed us to really flex our muscle in terms of just how many captivating elements we can include in our mobile event vehicle.  It’s all about prolonging the audience’s engagement with the brand, and with this vehicle, there are so many cool elements – nobody will want to leave!” said GoMobile Network President Mike Seifert.

GoMobile’s partnership with Young & Free will extend to Alberta, Canada in their next launch set for mid-September.

SEATTLE – AT&T is promoting key store openings and “a million reasons to buy a new phone event” around the Pacific Northwest featuring an innovative wrapped mobile advertising vehicle in AT&T colors from GoMobile Advertising. The vehicle features tongue-in-cheek banner messages offering a million reasons to buy an AT&T cell phone. The vehicle will be located at store grand openings in Portland, Spokane, and many AT&T sponsored events throughout the greater Seattle area.

This innovative mobile vehicle has a 3D orange carpet display that spotlights an AT&T graphically branded money-blowing machine that participants enter for a limited time with the goal to grab as much AT&T cash as possible to use towards purchasing a new AT&T cell phone or accessory. There are nine scrolling billboards on the vehicle with messages such as “one human year is thirty cellular years” and “because your phone went hottubbing”.

“Mounting a money machine in the back of our GMA advertising vehicles was a smart move on AT&T’s part,” says Chris Schuler, President of GMA.  “it  offers AT&T a unique opportunity to create an emotional connection with their customers who can then turn their experience into cash for products sold at AT&T stores – a promotion that converts immediately into a purchase – the holy grail of marketing!”