SEATTLE – AT&T is promoting key store openings and “a million reasons to buy a new phone event” around the Pacific Northwest featuring an innovative wrapped mobile advertising vehicle in AT&T colors from GoMobile Advertising. The vehicle features tongue-in-cheek banner messages offering a million reasons to buy an AT&T cell phone. The vehicle will be located at store grand openings in Portland, Spokane, and many AT&T sponsored events throughout the greater Seattle area.

This innovative mobile vehicle has a 3D orange carpet display that spotlights an AT&T graphically branded money-blowing machine that participants enter for a limited time with the goal to grab as much AT&T cash as possible to use towards purchasing a new AT&T cell phone or accessory. There are nine scrolling billboards on the vehicle with messages such as “one human year is thirty cellular years” and “because your phone went hottubbing”.

“Mounting a money machine in the back of our GMA advertising vehicles was a smart move on AT&T’s part,” says Chris Schuler, President of GMA.  “it  offers AT&T a unique opportunity to create an emotional connection with their customers who can then turn their experience into cash for products sold at AT&T stores – a promotion that converts immediately into a purchase – the holy grail of marketing!”

SEATTLE – With November elections right around the corner and political candidates eager to create as much buzz as possible surrounding their names, it only makes sense that political hopefuls would want a piece of the experiential marketing industry for their campaigns.  You can imagine our excitement, then, when Todd Gibson for State Legislature summoned us to create an eye-catching 3D display on a signature truck to be used at events and parades this summer.

We brainstormed and came up with a really stand-out theme; the truck’s 3D display was divided into two equal sections to show two complete classrooms: one reminiscent of the 1800s with old wooden desks, pen quills and ink, and an old bookshelf with ratted books, and the other totally futuristic – with laptop computers, a flat-screen TV playing “Planet Earth”, and a modern, minimalist atmosphere.  During events and parades, the showroom really came alive with fully costumed actors playing their parts as school children and teachers.

During parades, we had Todd on a branded, wrapped Segway addressing the crowd through a wireless microphone while working the audience.  This gave him the opportunity to move around a large area and get noticed at the same time. The looks on the faces of the crowds were very compelling – the amount of exposure that this gave Todd was tremendous; it really got people talking about his message!

We’re very proud of how well this campaign turned out and are looking forward to flexing our muscle in future political campaigns!

For more information about Todd Gibson and his campaign, visit votetoddgibson.com

SEATTLE – To combat the expected sweltering summer heat in the months ahead, A&W will begin touring a mobile ice-cold smoothee and slushee machine around the Yakima area for consumers just in time for Independence Day, beginning July 3rd.

A&W will utilize a special mobile advertising truck for their “Sweets & Treats” campaign, which features 10 scrolling billboards showcasing the new A&W Cherry Lemonade slushee and BananaBerry Dream smoothee.  In a 3D mobile showroom, the truck will feature a replica of a 1950’s A&W diner, serving samples of the sweet treats to event crowds.

The state-of-the-art truck comes courtesy of GoMobile Advertising, an experimental marketing company that A&W is partnering with for their campaign.  “The idea of a mobile drink machine where we could physically show consumers the product on-the-go is just what A&W needed for these summer events,” said Chris Schuler, President of GoMobile Advertising.

A&W and GoMobile Advertising’s campaign will wrap up August 3rd.

About A&W Restaurants, Inc.

A&W Restaurants, Inc., based in Louisville, Ky., is the longest running quick service franchise chain in America. Since 1919, A&W® All-American Food® has been serving a signature frosty mug root beer float and All-American pure-beef hamburgers and hot dogs. There are approximately 400 A&W All-American Food outlets in the U.S., more than 250 outlets outside the U.S. in 10 countries, and 640 additional points of distribution at Yum! Brands multibrand restaurants.

SEATTLE – Prada, Abercrombie+Fitch and Marc Jacobs: These are not names that you would typically associate with your local Goodwill store, but beginning this summer, you will! Currently in Shoreline and launching in Bellevue and Seattle this year, Fashion Focus, a new section of brand name and designer gently-used clothing offers big brands at Goodwill’s trademark low prices.

“We want Goodwill to be synonymous not only with our mission, to provide quality, effective job training and basic education, but also with quality, stylish clothing at amazing prices,” said Catherine McConnell, Vice President of Development and Communications at Goodwill.

In their Fashion Focus campaign, Goodwill is partnering with GoMobile Advertising to create a 3D showroom on GMA’s signature mobile billboard trucks. The display features dress forms in designer outfits and junior trends found at Goodwill stores in a clean, all-white room backdrop.

“The 3D showroom is going to be extremely compelling to the public. The designer looks really pop off of the stark white background, and we can’t wait to see the reaction it gets touring the Seattle streets,” said Chris Schuler, President of GoMobile Advertising.

The trucks began showcasing the exhibit around the Seattle area on Friday, June 20 and will finish Friday, June 27. Three scrolling billboards for Goodwill have also been running on GoMobile Advertising trucks since their partnership began on March 3. Goodwill’s campaign with GoMobile, which also features radio and newspaper promotions, will wrap up in late December.

About Goodwill

Seattle Goodwill Industries is a private, nonprofit organization that has served the central and northern Puget Sound since 1923. It provides free job-training and education programs and services that help low-income and underserved people obtain the skills they need to secure employment so they may achieve economic self-sufficiency. For more information about Goodwill programs, please call toll free at 1-877-GIVE4GOOD or visit the Web site at seattlegoodwill.org.