Pacific Northwest Ballet and GoMobile Advertising collected canned food and over $600 in cash donations at the Macy’s Holiday Parade for Northwest Harvest.

The economy may be suffering, but American shoppers are still finding room in their hearts and their wallets to donate to a good cause this holiday season.  With 35% more families visiting food banks this year, the call for donations has never been more urgent, and Seattle shoppers helped answer that call during the Macy’s Holiday Parade on November 28th.

Throughout the day, Pacific Northwest Ballet, GoMobile Advertising and event staff donated by AC Model and Talent raised over $600 in cash donations through their “Feed the Nutcracker, Feed the Community” food drive.  Canned and non-perishable food was also collected, with all contributions benefiting Northwest Harvest.   The “Feed the Nutcracker, Feed the Community” food drive has been collecting donations at local grocery stores and events in the greater Seattle area since mid-November.

This Saturday, December 6th, the Nut truck will be attending KING 5’s Home Team Harvest Food Drive.  The Nut truck will be at Tacoma Mall from 7am-9am, Northgate Mall from 10am-12pm and Everett Mall from 1pm-3pm accepting non-perishable and canned food as well as cash donations, all benefiting Northwest Harvest.

For a full list of upcoming donation events or more information, visit PNB.org.

SEATTLE – There’s no greater gift than a magical memory and no holiday entertainment quite like Nutcracker. Pacific Northwest Ballet has brought this cherished Stowell/Sendak classic ballet to the Northwest for 25 years and to celebrate, they’ve brought the joy of Nutcracker to the streets with a 3-D mobile display courtesy of GoMobile Advertising.

The “Nut truck” features an enchanting excerpt of Maurice Sendak’s storybook world, complete with stage lighting and characters, while some of Nutcracker’s most memorable music plays to watching crowds through an external sound system.  The truck will be seen at events around King County to bring cheer to families as well as awareness of Pacific Northwest Ballet’s 2008 Nutcracker season that is now underway.

To give back to the community that has supported Nutcracker for 25 years, Pacific Northwest Ballet has teamed with Northwest Harvest, GoMobile Advertising, and Industry Graphics for a food drive coined “Feed the Nutcracker, Feed the Community”. “The creative forces at GoMobile have expertly transformed our Nut Truck into a roving collection site for NW Harvest. This unique collaboration has expanded our collection efforts for NW Harvest, while offering great discounts on Nutcracker tickets–clearly a perfect partnership!” said Lia Chiarelli, PNB’s Associate Director of Marketing and Communications.

Giant Nutcracker bins will be at local grocery store events as well as Northwest Harvest events and the Macy’s Holiday Parade on Friday, November 28th to collect food for local families in need.  Upcoming events include:

Albertsons Mercer Island

November 21, 2008 from 4pm to 7pm
2755 77th Ave SE
Mercer Island, WA 98040

Tackle Hunger with Seattle Seahawks 12pm-2pm
November 23, 2008 game starts at 1:15pm

Macy’s Holiday Parade
November 28, 2008 8am-7pm

Westlake Center & Pacific Place

Look for the Mice & Nutcracker Bins!

Safeway Coldcreek

December 4, 2008 4pm-7pm
6911 Coal Creek Pkwy SE
Newcastle, WA 98052

Home Team Harvest with KING 5

December 6, 2008
NORTHGATE MALL

Corner of Northgate Way & 5th NE
in the Northgate Mall parking lot
10AM-12PM
EVERETT MALL
1402 SE Everett Mall Way
1PM-3PM

Broadway QFC
December 12, 2008 4pm-7pm
523 E. Broadway
Seattle, WA 98102

Shanty Cafe Holiday Fundraiser
December 16, 2008 Until 3pm

Adventures in Bellevue with the IKEA Teen Truck

8:15am - While stopped in downtown Bellevue, I noticed a car pass ever-so-slowly by the IKEA Teen display.  I waved as I always do, and he turned the corner.  Minutes later, the same car passed by again, this time with a camera out the window, taking pictures of the display!  We love this stuff!

12:30pm - I was passing Interlake High School when a group of about 20 students waiting at the bus stop saw the vehicle and display.   They all let out a big roar when they saw the IKEA truck coming and cheered as it passed - that was really great!

-Henry

I’ll admit: When I was told I’d be driving a static billboard campaign, I was a skeptic as to how effective it would be.  Added to that the fact that the campaign is a controversial energy initiative, and I knew it would be quite a ride.  After witnessing the reactions I have gotten, both positive and negative (toward the initiative) I’m no longer a skeptic.  This is the first campaign where I can park the truck for 5 minutes, even in a vacant lot, and have people pull up wanting to debate with me.  I believe the colors and the size of the lettering on these banners are key factors.  In conclusion, I think mobile advertising would be quite effective for a political candidate…

-Wade

With fall approaching, loyal college football fans are eagerly anticipating the start of the 2008 season.  To create excitement and promote ticket sales, GoMobile Advertising has teamed up with the University of Washington’s own Husky football for an exclusive and shared billboard scrolling campaign.

The billboards feature breathtaking creative that allows passersby to feel as if they are face-to-face with a gnarly Husky football player ready to pounce.  To further the anticipation of the 2008 Husky football season, GoMobile’s signature scrolling mobile billboard vehicle will be blasting traditional UW fight songs, including “Bow Down to Washington”, “Victory for Washington” and UW marching band hits like the ever-popular “Tequila!”.  With the first game of the season against long-time rival Oregon rapidly approaching, die-hard Washington fans can bask in the ambiance of being at a real game in the meantime with GoMobile Advertising.

To check out the 2008 Husky Football season lineup & buy tickets, click here.

SEATTLE - In order to help roll out the 2009 issue of their popular idea book to eager followers, IKEA is taking a unique approach to the traditional delivery system: they’re getting help by using a mobile billboard and 3D showroom vehicle from GoMobile Advertising, an experiential marketing company.  The truck will travel around the greater Puget Sound area, as well as make appearances at local fairs, festivals, and parades, passing out approximately 1 million copies of the IKEA catalogs for the third straight year.

“This year, you’ll find 374 pages that provide ideas, inspiration, and solutions to everyone’s home furnishing needs. The theme for our 2009 IKEA catalog is ‘Home is the most important place in the world’. It will showcase our unique point of view – the home is made for living. You will find that we are focusing on three main areas of the home – the kitchen, the bedroom, and living room.” says IKEA Store Manager, Laurie Helm. “We’re always excited this time of year to show our customers all of our new products at our new lower prices.” The free-of-charge catalog will be released July 29th in more than 27 languages and shipped to over 35 countries around the world.

The BioDiesel-fueled truck is a signature vehicle by GoMobile Advertising, and features mobile billboards on multiple sides that display new IKEA products at their ever-affordable prices.  The crown jewel of the truck is a complete living space encapsulated in the truck’s glass sides that acts as an invitation to the IKEA store as well as inspiration to customers.  This is the seventh partnership for IKEA and GoMobile, with past campaigns including the Twice Yearly Sale and their latest, “Live Small (in a BIG way)!” which showcased living ideas for small spaces and dorm rooms.

The campaign kicks off July 29th and ends September 1st.

SEATTLE - Furniture giant IKEA takes another step in promoting environmentally conscious living in their latest campaign “Live Small in a Big Way” which offers fun, economical solutions to small space living.  The campaign utilizes experiential marketing, including a mobile 3D showroom that began touring the streets of Seattle beginning July 14th.

The campaign, which began just in time for college-bound students to start planning their dorm décor, features a complete room display as well as mobile billboards.  Echoing its environmental undertones, the alternative campaign runs entirely on GoMobile’s BioDiesel-fueled trucks.  The entire room showcases furniture that can be incorporated into petite spaces, acting as a mobile idea-book for consumers.

“Live Small in a Big Way” marks the sixth campaign partnership for IKEA and GoMobile Advertising to date, with past promotions including IKEA’s new Teen Zone, as well as their infamous Twice Yearly Sale.  “IKEA has always been about getting the most for your money, and this campaign physically shows how far that money can take you in designing a room around a small space,” says IKEA Advertising Manager Carol Merry.

The IKEA campaign began July 14th and wraps up July 26th.

SEATTLE - AT&T is promoting key store openings and “a million reasons to buy a new phone event” around the Pacific Northwest featuring an innovative wrapped mobile advertising vehicle in AT&T colors from GoMobile Advertising. The vehicle features tongue-in-cheek banner messages offering a million reasons to buy an AT&T cell phone. The vehicle will be located at store grand openings in Portland, Spokane, and many AT&T sponsored events throughout the greater Seattle area.

This innovative mobile vehicle has a 3D orange carpet display that spotlights an AT&T graphically branded money-blowing machine that participants enter for a limited time with the goal to grab as much AT&T cash as possible to use towards purchasing a new AT&T cell phone or accessory. There are nine scrolling billboards on the vehicle with messages such as “one human year is thirty cellular years” and “because your phone went hottubbing”.

“Mounting a money machine in the back of our GMA advertising vehicles was a smart move on AT&T’s part,” says Chris Schuler, President of GMA.  “it  offers AT&T a unique opportunity to create an emotional connection with their customers who can then turn their experience into cash for products sold at AT&T stores - a promotion that converts immediately into a purchase - the holy grail of marketing!”

SEATTLE - With November elections right around the corner and political candidates eager to create as much buzz as possible surrounding their names, it only makes sense that political hopefuls would want a piece of the experiential marketing industry for their campaigns.  You can imagine our excitement, then, when Todd Gibson for State Legislature summoned us to create an eye-catching 3D display on a signature truck to be used at events and parades this summer.

We brainstormed and came up with a really stand-out theme; the truck’s 3D display was divided into two equal sections to show two complete classrooms: one reminiscent of the 1800s with old wooden desks, pen quills and ink, and an old bookshelf with ratted books, and the other totally futuristic - with laptop computers, a flat-screen TV playing “Planet Earth”, and a modern, minimalist atmosphere.  During events and parades, the showroom really came alive with fully costumed actors playing their parts as school children and teachers.

During parades, we had Todd on a branded, wrapped Segway addressing the crowd through a wireless microphone while working the audience.  This gave him the opportunity to move around a large area and get noticed at the same time. The looks on the faces of the crowds were very compelling - the amount of exposure that this gave Todd was tremendous; it really got people talking about his message!

We’re very proud of how well this campaign turned out and are looking forward to flexing our muscle in future political campaigns!

For more information about Todd Gibson and his campaign, visit votetoddgibson.com

SEATTLE – To combat the expected sweltering summer heat in the months ahead, A&W will begin touring a mobile ice-cold smoothee and slushee machine around the Yakima area for consumers just in time for Independence Day, beginning July 3rd.

A&W will utilize a special mobile advertising truck for their “Sweets & Treats” campaign, which features 10 scrolling billboards showcasing the new A&W Cherry Lemonade slushee and BananaBerry Dream smoothee.  In a 3D mobile showroom, the truck will feature a replica of a 1950’s A&W diner, serving samples of the sweet treats to event crowds.

The state-of-the-art truck comes courtesy of GoMobile Advertising, an experimental marketing company that A&W is partnering with for their campaign.  “The idea of a mobile drink machine where we could physically show consumers the product on-the-go is just what A&W needed for these summer events,” said Chris Schuler, President of GoMobile Advertising.

A&W and GoMobile Advertising’s campaign will wrap up August 3rd.

About A&W Restaurants, Inc.

A&W Restaurants, Inc., based in Louisville, Ky., is the longest running quick service franchise chain in America. Since 1919, A&W® All-American Food® has been serving a signature frosty mug root beer float and All-American pure-beef hamburgers and hot dogs. There are approximately 400 A&W All-American Food outlets in the U.S., more than 250 outlets outside the U.S. in 10 countries, and 640 additional points of distribution at Yum! Brands multibrand restaurants.