If the name doesn’t give it away enough, GoMobile Advertising is an extremely mobile company, both as a business model and as a team of individuals.  Among our group there are avid bikers, boaters, skiers, snowboarders, climbers, rafters, travelers and explorers, and at any given point it seems at least one person is in Mexico.  But staying mobile represents a bigger idea in the advertising world, and it’s critical to building a brand.  Here’s how we do it:

1.    Technology: Although we play hard as a staff, we always stay connected.  Since ours is such a visual medium, keeping our department heads equipped with iPhones has been instrumental showing people the types of campaigns we’ve created.  We regularly update our devices with our latest photos and videos to flip through with just about anyone we meet.  If they didn’t know what experiential mobile marketing was or can’t believe we created a 25ft Chicken & Biscuit Bowl for KFC inside a mobile showcase, they can see for themselves!

2.    GPS Tracking: Each of our multimedia advertising vehicles is fitted with a GPS tracking unit that allows our staff, and better yet, our clients to see exactly where their campaign is on the streets at any particular moment.  Even better, we take our clients on “Ride-Alongs” where they get to experience first hand  the amazing reactions of real people where they live, work and play.

3.    Events: The cardinal rule of advertising: “You don’t schmooze, you lose”.   We make sure to stay active in both the local advertising community, attending AdClub meetings and events and serving on numerous boards around the city.  We also attend national advertising conventions and galas that honor the best in our industry each year.  We’ve even been honored with a few national awards ourselves – check it out!

Take it from the experts in mobile: it pays to get up out of your desk and get out where the people are.  It drives brand engagement, builds lasting connections, and best of all – works that kink out of your neck from staring at this blog.

-Jamie

College sports fans across the country are sharpening their pencils in preparation for the always-competitive bracket competition that infiltrates offices and social circles nationwide.  Of course, we’re no exception.  But aside from the sneaky live game web streams that are sure to pop up around the office during business hours, we’re all addicted to another double ‘M’: Mobile Madness.

March brings a revitalized spirit to the outdoor advertising industry because it’s the first sign that the hibernation and frigidness of the past winter is on its way out.  As people begin to emerge from their cozy winterized homes and out onto the streets, mobile advertising follows suit with fresh, innovative campaigns.

With stimulus and tax refund checks in-hand, the public is ready to buy.  What they buy depends on what they see.  Did we mention mobile billboards have a 97% recall rate?  All we’re saying is it’s a good way to make sure they see you.

Give us a call, ask about how we can get you out dominating the streets, helping the economy help you.

-Mike

Facebook.  Flickr.  StumbleUpon.  Bebo.  Tumblr.  Digg.  Twitter.  If these words are foreign to you, beware: you’ve just aged yourself and your company 10 years.  Before you throw your hands up in defeat, however, here’s the good news:  even though it seems a new funny-sounding social networking site pops up every day, if you master just a few you’re already on-par with some of the most savvy web marketing companies out there.

I can hear you now – “why should I devote my precious time creating fluffy user profiles on Facebook when I could be out selling?”  Believe me, no one understood that better than our own Chris Schuler… until recently.

Like most companies, we have Monday morning meetings where we discuss current projects, internal news, and the occasional “wait’ll you hear this!” weekend story.  During our last meeting, Chris started off his story by saying, “Jamie, you’ll love who I met this weekend!” Turns out it was Jim Tobin, President of Ignite Social Media – a marketing company that focuses on social networking sites.  I did love this, because since day one I’ve fought for using social media to our advantage to expand our reach.  Chris has always gone along with it, but like most, never really “got it”.  As he continues to tell me about his conversation with Jim and how important social media is, it was like the sky opened up and the sun shone right down on our conference table!  Next thing I know he’s ordering Jim’s book (an Amazon best seller) “Social Media is a Cocktail Party” to learn more.  Fantastic.

You see, social media, although difficult to grasp initially, can be an easy to use and extremely beneficial to a business.  You don’t have to spend hours creating profiles at the hundreds of sites out there, and it probably wouldn’t benefit you anyway because they’d be too time-consuming to continuously update (which is so important).  Some of the most successful that we’ve utilized are:

1.    Twitter / http://www.twitter/com/GoMobileAds

Twitter is my favorite social networking site because it’s absolutely the easiest and has been very successful in terms of creating relationships with other businesses.  The concept is simple: you post, or “tweet” 140 character or less updates on what you’re working on, new projects, or anything interesting related to your company.  This can include recent press you’ve received, new blog announcements, or just what’s going on in the office.  Twitter gives your company personality and voice, and since followers (people or companies that ‘subscribe’ to your updates) know that your updates are guaranteed to be short, they’re more likely to pay attention to what you’ve got to say.

2.    Facebook / GoMobile Facebook Page

Facebook is the 5th most visited website on the internet (source) and second in social networking only to MySpace.  We love Facebook because it has business page formats that stay consistent and clean looking, but are still customizable via applications.  We add our YouTube videos, photos of our latest and greatest campaigns, and even have a wall where “fans” (Facebook users who are supporters of your company) can post their thoughts, ideas and comments.  This is more time consuming to keep updated than Twitter, but also gives more freedom in providing information to the public.

3.    YouTube / http://www.youtube.com/user/GoMobileAdvertising

The possibilities are endless with YouTube, a video sharing website.  We use the site as a hub for our campaign recap and promotional videos, but it can be used for video blogging, informational tutorials, or to show off news coverage that your company has received.  It’s the third most popular site on the web, so it’s a no-brainer that it can increase visibility.

Of course, there are many other social networking sites that can be beneficial, so explore and decide which fits your demographic best.  For a list of the top 50 social networking sites recommended for businesses, click here.