On June 9th, 2008, a brand new intern (now Marketing Associate) named Jamie launched GoMobile’s Market Pulse blog, intending to use it as a two-way conversation about our recent experiential campaigns.

Since then, Market Pulse has turned into a regularly updated outlet for all things GoMobile.  We’ve taken you with us to Washington D.C. for a live look at our National EX Award win, brought you on ride-alongs with our wonderful vehicle operators courtesy of our Driver’s Blogs and even given you an uncensored look into our souls.  (How much better can it get?!)

All in all, we love Market Pulse because it allows us to connect directly with readers & clients in an informal atmosphere and engage in healthy conversation about the outdoor advertising world.   We get excited to read your comments and they continue to inspire our creative work.

For our one year Blogoversary, the staff at GoMobile would like to say thank you for following us along our experiential journey and invite you to continue to let us engage you (and occasionally indulge ourselves.)  Here’s to many, many more years of campaigns cool enough to share with the world!

Cheers,

The GoTeam

This morning my co-workers and I attended Seattle Goodwill’s Appreciation Breakfast, which honors volunteers, sponsors, and scholarship recipients.  As a proud sponsor of Goodwill we were humbled by the stories of individuals whose lives were changed by the job training and support that Goodwill offers.  It truly brings into focus the reason behind everything we do in support of an outstanding organization that for over 80 years has been devoted to our community.  To ensure that Goodwill continues to thrive, we throw our creative energy into developing thought-provoking campaigns and guerrilla marketing events on behalf of Goodwill, and this past Memorial Day weekend was no exception!

To bring awareness to the many reasons for shopping at Goodwill, we staged a mock protest at one of the largest events in Seattle – Northwest Folklife Festival!  With over 250,000 attendees over four very spirited days, it’s the perfect opportunity to utilize guerrilla marketing at it’s finest… in other words, GoMobile = kid; Folklife = candy store.

We crashed Folklife Festival with protestors dressed entirely in outfits found at actual Seattle Goodwill stores carrying picket signs encouraging attendees to “Free Your Wardrobe!”, “Eliminate Waste, Save a Shirt!” and “Fight to Stop Outfit Dumping!”, etc.  We also passed out 10,000 coupons for 30% any item at Goodwill, which alone is quite a feat!

Everyone at Folklife Festival was very receptive to our spirited protest and we were happy to have the opportunity to converse with hundreds of people about their history with Goodwill.