If the name doesn’t give it away enough, GoMobile Advertising is an extremely mobile company, both as a business model and as a team of individuals.  Among our group there are avid bikers, boaters, skiers, snowboarders, climbers, rafters, travelers and explorers, and at any given point it seems at least one person is in Mexico.  But staying mobile represents a bigger idea in the advertising world, and it’s critical to building a brand.  Here’s how we do it:

1.    Technology: Although we play hard as a staff, we always stay connected.  Since ours is such a visual medium, keeping our department heads equipped with iPhones has been instrumental showing people the types of campaigns we’ve created.  We regularly update our devices with our latest photos and videos to flip through with just about anyone we meet.  If they didn’t know what experiential mobile marketing was or can’t believe we created a 25ft Chicken & Biscuit Bowl for KFC inside a mobile showcase, they can see for themselves!

2.    GPS Tracking: Each of our multimedia advertising vehicles is fitted with a GPS tracking unit that allows our staff, and better yet, our clients to see exactly where their campaign is on the streets at any particular moment.  Even better, we take our clients on “Ride-Alongs” where they get to experience first hand  the amazing reactions of real people where they live, work and play.

3.    Events: The cardinal rule of advertising: “You don’t schmooze, you lose”.   We make sure to stay active in both the local advertising community, attending AdClub meetings and events and serving on numerous boards around the city.  We also attend national advertising conventions and galas that honor the best in our industry each year.  We’ve even been honored with a few national awards ourselves – check it out!

Take it from the experts in mobile: it pays to get up out of your desk and get out where the people are.  It drives brand engagement, builds lasting connections, and best of all – works that kink out of your neck from staring at this blog.

-Jamie

Tags: gomobile, GoMobile Advertising, Mobile Advertising, mobile advertising truck, mobile billboard, Mobile Billboard Advertising, Outdoor Advertising, scrolling advertising, scrolling truck, social media, social networking, Sustainability, truck advertising, truck billboard

This entry was posted on Tuesday, May 26th, 2009 at 11:00 am and is filed under Ad Tips, General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.