Event Marketer magazine’s EX Awards were on Monday night, it’s now Wednesday afternoon and my body is just now returning to homeostasis (which tells you what a great event it was). It was an excellent experience for Chris (President of GoMobile) and I to be able to rub elbows with a lot of our fellow event & experiential marketing industry colleagues and be recognized for the efforts we’ve made in creating a niche in this industry. We were nominated for the Best Vehicle Design category for our mobile marketing campaign with Miller Chill last summer, and I would tell you what happened next, but I made a video blog during the event so you can see it all for yourself.
So yeah, we won the EX Award! We are thrilled, especially because the EX Award is judged completely by event marketing colleagues who know the industry. Special thanks to Chip Berry from Event Marketer magazine for encouraging us to attend, it was well worth our time!
As announced a couple blog posts down, as well as all over our website and the internet community as a whole (we hate secrets), we won a Silver ADDY Award for our Miller Chill campaign at last month’s local competition put on by the AAF. Well, we just got word a couple days ago that at the regional competition (competing against five states in the Pacific Northwest), we won another ADDY…
And this time it’s GOLD!
You should have seen us in the office when we heard. Ryan, our Marketing Director, literally jumped from his chair, arms flailing, and he and I ran into Chris’ office like a couple of 5-year olds (which actually isn’t uncharacteristic of us). In other words, we’re all really excited. From here, we’ll go on to the National competition held in the other Washington (DC) on May 8th and 9th.
The Miller Chill Cuban Lounge campaign was an outstanding display that the team worked painstakingly on, so we kinda feel like proud parents of an honor student right now (look out for our “Our beer campaign can beat up your beer campaign” bumper stickers soon). To check out a case study of the campaign, click here.
GoMobile Advertising was recently asked to answer a set of questions about our event marketing experiences in 2008 by Event Marketing Magazine’s EX Awards, for which we were recently announced as finalists. The EX Awards competition honors the best of the best in event marketing each year, and we were thrilled to be chosen for our Miller Chill campaign in 2008. We wanted to share our video responses with you as a sneak peek before they’re shown at the EX Award Ceremony on April 24th.
As you can see, we keep it pretty lighthearted in the office, but when it comes down to it, we’re obsessed with experiential and event marketing and we live for creating unforgettable brand experiences for consumers. Enjoy!
Question 1: What Inspires You?
Question 2: What Were Your Biggest Challenges in 2008?
Event Marketer magazine’s EX Awards were on Monday night, it’s now Wednesday afternoon and my body is just now returning to homeostasis (which tells you what a great event it was). It was an excellent experience for Chris (President of GoMobile) and I to be able to rub elbows with a lot of our fellow event & experiential marketing industry colleagues and be recognized for the efforts we’ve made in creating a niche in this industry. We were nominated for the Best Vehicle Design category for our mobile marketing campaign with Miller Chill last summer, and I would tell you what happened next, but I made a video blog during the event so you can see it all for yourself.
As announced a couple blog posts down, as well as all over our website and the internet community as a whole (we hate secrets), 