I’ll admit: When I was told I’d be driving a static billboard campaign, I was a skeptic as to how effective it would be.  Added to that the fact that the campaign is a controversial energy initiative, and I knew it would be quite a ride.  After witnessing the reactions I have gotten, both positive and negative (toward the initiative) I’m no longer a skeptic.  This is the first campaign where I can park the truck for 5 minutes, even in a vacant lot, and have people pull up wanting to debate with me.  I believe the colors and the size of the lettering on these banners are key factors.  In conclusion, I think mobile advertising would be quite effective for a political candidate…

-Wade

Everyone loves a winner.

The GoMobile/AT&T cash truck is just that: a winner.  David, the manager of the Everett Mall AT&T store said, “I believe this is the best promotion we’ve had!  And if not the best, the most fun!”

That sounds like a win/win to this old soldier.

Miles of Smiles,

Rambo (Wade)