A&W Restaurant Offers Sweet Relief to Summer Heat in Mobile Smoothie Machine
SEATTLE – To combat the expected sweltering summer heat in the months ahead, A&W will begin touring a mobile ice-cold smoothee and slushee machine around the Yakima area for consumers just in time for Independence Day, beginning July 3rd.
A&W will utilize a special mobile advertising truck for their “Sweets & Treats” campaign, which features 10 scrolling billbo
ards showcasing the new A&W Cherry Lemonade slushee and BananaBerry Dream smoothee. In a 3D mobile showroom, the truck will feature a replica of a 1950’s A&W diner, serving samples of the sweet treats to event crowds.
The state-of-the-art truck comes courtesy of GoMobile Advertising, an experimental marketing company that A&W is partnering with for their campaign. “The idea of a mobile drink machine where we could physically show consumers the product on-the-go is just what A&W needed for these summer events,” said Chris Schuler, President of GoMobile Advertising.
A&W and GoMobile Advertising’s campaign will wrap up August 3rd.
About A&W Restaurants, Inc.
A&W Restaurants, Inc., based in Louisville, Ky., is the longest running quick service franchise chain in America. Since 1919, A&W® All-American Food® has been serving a signature frosty mug root beer float and All-American pure-beef hamburgers and hot dogs. There are approximately 400 A&W All-American Food outlets in the U.S., more than 250 outlets outside the U.S. in 10 countries, and 640 additional points of distribution at Yum! Brands multibrand restaurants.
Tags: A&W, gomobile, GoMobile Advertising, Mobile Advertising, mobile advertising truck, mobile billboard, Mobile Billboard Advertising, Outdoor Advertising, scrolling advertising, scrolling truck, summer, truck advertising, truck billboard, YUM